This redevelopment of the 6.3 hectare former amusement park comprised a refurbished and extended Art Deco Grade II-listed super cinema for live music and drama use, 18,000 m2 retail and restaurant building, public plaza area with 40m Ferris wheel, 2.3 hectare 'heritage' amusement park, and 864 residential units.
The Dreamland super cinema was constructed in 1934, and was the inspiration for the 'Odeon' style of cinemas built throughout the UK in the heyday of the super cinema of the 1930s. Since the 2000-seat capacity can no longer exclusively support cinema use, we proposed a reuse as a music venue and theatre use. To create a new face for Dreamland and allow for additional facilities, we inserted a number of contrasting glazed boxes and then wrapped the existing bland brick auditorium with perforated mesh to tie the scheme together and encourage playfulness in the design consistent with seaside architecture.
The 18,000m2 retail building houses outlet retail of various branded stores, a selection of bars and cafes, and a top level 'skydeck' with restaurants and a sea view promenade.
The heritage amusement park brings the original use back to Dreamland and contains vintage amusement rides from across the UK, centred on the original 1920s Grade II-listed Scenic Railway roller coaster.
(While employed at DLA)
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